The Big Green Paint Job

published Jan 8, 2008
The Big Green Paint Job
Suddenly, away from the hundreds of available colors, there is a rush all over the world to paint almost everything green; green paint, green ribbons, green wrappings and green fabrics becoming the top choice, causing shortages of the material, while green logos, green billboards and almost politically-correct green ties and attires are becoming the most fashionable and trendy statements.

Just like a year-round St. Patrick's Day; the big green dress party has started.

As if this process will provide that green-mask, creating the appearance of a fighter, presence of a leader, out fixing the global environment.

Oh Really?

The marketing and communication machines of the big businesses all across the world are being armed with the method of projecting ecology and greenery, the color, that is, as they are becoming more wrapped up in devising color schemes than in carbon saving and real ecology matters.

One would only be amazed to see how all over the world, garbage bins from offices are so regularly collected, emptied, sorted and arranged in little heaps, by dynamic, green-uniformed personnel as if they are performing some acrobatic tasks, while the same companies on the other side of the not so green escarpments are spewing purple, red and black liquids; flowing down rivers and streams, resulting in colorful patches that are easily visible from any daytime flight.