World Effie Festival 2008

published Jan 23, 2008
World Effie Festival 2008
The World Effie Festival is the first event of its kind to be held anywhere in the world - a global celebration of creative effectiveness, where the brightest minds in creative, design and marketing will gather to analyse and inspire the very best in creative and effective communication.

More than 2,000 professionals from across the globe will converge on Singapore next February to attend the inaugural World Effie Festival, which will mark both the increased focus on the effectiveness of marketing campaigns - rather than just the creative genius behind the copy and the visuals - and the emergence of Asia as a global force in the advertising and marketing industry.

Drawn by a stellar lineup of speakers including industry icons Shelly Lazarus of O&M; Sir John Hegarty of BBH; David Droga of DROGAFIVE and Jean Marie Dru of TBWA, the event will bring together global agency heads, creatives, media planners, brand owners, business leaders and marketing gurus, together with a host of Gold Effie Award winners from around the world.

More than 60% of the delegates are expect to come from overseas, primarily from across Asia Pacific, from Europe and from North America.