Artvertising: Aka the Million Dollar Building
published Jan 24, 2008
Artvertising is a project exploring the relationship between commerce and art, society and the workings of the market, and between the private and public domain.
A large façade in Amsterdam, consisting of some 23.000 tiles, was replaced by images, mostly of corporate and organizational logos, but also messages and art works - that were purchased at a cheap and accessible price.
The result of the project and the wide-ranging reactions are explored in this book.
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