Boost Mobile Launches New Brand Identity to Unite Product Offerings Under One Banner

published Feb 22, 2008
Boost Mobile Launches New Brand Identity to Unite Product Offerings Under One Banner
Boost Mobile, a wholly-owned division of Sprint Nextel, announced the launch of a new brand identity.

Designed to visually and conceptually unite product lines and message consistency, Boost Mobile worked closely with renowned creative and brand-engineering agency ATTIK, to evolve the brand and create more sophisticated and synergetic visual elements that will more broadly appeal to the company's target audiences.

Moving forward, Boost Mobile's two major prepaid services, pay-as-you-go (PayGo) and Unlimited by Boost (UNLTD), will be rolled under one banner.

The new visual identity system is designed to elevate the brand positioning with a premium and sophisticated foundation, similar to the lifestyle imagery of Boost Mobile products.

The logo, typeface and color scheme are designed to create a consistent and integrated visual presence.

"Our brand needed to reflect that while our roots in youth culture are as vital as ever, we are also appealing to a broader audience and are fully embracing our core values as a lifestyle company," said Carlene Robinson, director of brand marketing and entertainment of Boost Mobile.