Planet Propaganda Hired by Teva

published Feb 28, 2008
Planet Propaganda Hired by Teva
Teva (a division of Deckers Outdoor Corporation) has tapped Planet Propaganda to help increase the leading outdoor footwear brand's presence among specialty outdoor retailers and their customers.

The first Planet project for Teva included designing an interactive interface and content for touch-screen display units appearing in specialty outdoor retailers for the Spring 2008 season.

A soft launch of this in-store display unit was tested with a hand-picked group of Teva retailers.

Based on the success of the November 2007 pilot, the program debuts nationwide in March 2008 with 100 specialty outdoor retailers (in partnership with technology provider Wireless Ronin) featuring expanded multi-media content about Teva products and collections, as well as its events, athletes, and culture.

"We've always been big fans of Teva's authenticity, originality, and performance heritage," said Michael Murray, Planet Propaganda's senior brand manager.

"Creating the content and interface required us to draw on literally all of Planet's different specialties, across design, motion, interactive, and strategy.

We jumped at the chance to help tell Teva's story in such an innovative way."