New Mobile Services From Clear Channel Interact Will Transform Outdoor Advertising

published Mar 4, 2008
New Mobile Services From Clear Channel Interact Will Transform Outdoor Advertising
Clear Channel Outdoor UK is launching a suite of ground-breaking mobile services which will enable clients and agencies to interact directly with consumers through the outdoor medium.

The new services, branded Clear Channel Interact, will allow consumers to opt-in to find out more information about an advertiser, download mobile vouchers for special offers, access mobile websites or find the nearest store, gym, cinema or other desired location.

The number of adult mobile phone owners in the UK has reached 88%, according to the Mobile Data Association, while Clear Channel Outdoor's 70,000 outdoor advertising opportunities reach 84% of the population every week.

Advertisers will now be able to book outdoor advertising campaigns that include a call to action for consumers to use their mobiles and text a Clear Channel operated shortcode number which provides access to a world of bespoke mobile information, selected by the advertiser.

These services will include: Find out more, Mobile voucher, Mobile website, Find my nearest, Consumer feedback, Voting service, Text messaging, Voice messaging, Picture messaging and Directory listings.

The Mobile Voucher service, for example, will allow an advertiser to send vouchers direct to a mobile handset which can be redeemed directly in-store or by entering a unique code online.