Uli Becker Named President and CEO of Reebok

published Mar 6, 2008
Uli Becker Named President and CEO of Reebok
adidas AG has appointed Uli Becker as President and CEO of the Reebok brand.

Uli Becker, currently Chief Marketing Officer of Reebok, will succeed Paul Harrington, effective April 1st, 2008.

Uli Becker will report into Herbert Hainer, CEO and Chairman of the Executive Board, adidas AG.

After almost 12 successful years at Reebok, including more than two years as President and CEO, Paul Harrington has decided to resign from his post.

He will relocate to California to pursue new career and business opportunities there.

"We would like to thank Paul Harrington for his leadership and the many contributions he has made to the success of Reebok over the last twelve years.

He played an instrumental role in managing the integration of Reebok into our Group and laid the foundations for the repositioning of the Reebok brand world-wide.

We wish him all the best for his future", said Herbert Hainer, Chairman and CEO of the Executive Board, adidas AG.

"Uli Becker's proven leadership and global marketing expertise make him uniquely qualified to take the revitalization of the Reebok brand to the next level, both internationally and in the US."