Kohl's Partners with Rocker Avril Lavigne for New Juniors' Lifestyle Brand

published Mar 6, 2008
Kohls Partners with Rocker Avril Lavigne for New Juniors Lifestyle Brand
Kohl's Corporation and Avril Lavigne announced the launch of Abbey Dawn, a new juniors' lifestyle brand.

Kohl's will be the exclusive U.S. retailer for the brand which will feature new fashion collections updated every 60 days.

The new cross-category collection blends authentic rock with a feminine edge and will include quality apparel and accessories at a great price.

Abbey Dawn will launch in Kohl's stores nationwide and Kohls.com beginning in July 2008, just in time for the back-to-school season.

Lavigne's 2008 "The Best Damn Tour" kicked off today in Victoria, BC and will hit more than 40 North American cities.

The Best Damn Thing, released in April 2007, is already certified platinum in the U.S. and has sold more than five million copies and 14 million tracks worldwide.