Results and Trends of the Red Dot Award: Product Design 2008

published Mar 14, 2008
Results and Trends of the Red Dot Award Product Design 2008
Design is of great significance for a company's commercial success, because design provides good ideas with a form and is indispensable for differentiation in the global market.

Many companies have come to internalise this realisation, as the results of this year's red dot design award clearly demonstrate: for the first time 1,253 companies from 51 countries submitted more than 3,200 products for expert assessment in Essen.

The winners of the red dot award: product design 2008, one of the largest and most renowned international design competitions, have now been selected.

In total 50 top products received the "red dot: best of the best" for their outstanding and innovative design, another 676 received the "red dot" quality seal for high design quality.

The festive awards presentation with more than 1,000 guests will take place on 23 June 2008 in the Essen Opera House, the Aalto Theatre.

Successful products are in so far different from less successful products that they can survive in the real world," explains design expert Professor Dr. Peter Zec, initiator of the red dot design award.