Trendspots 2008: Red Dot Design Award

published Mar 14, 2008
Trendspots 2008 Red Dot Design Award
In the era of globalisation, cueing in on countries' cultural traditions can be of great benefit in achieving differentiation in the market.

Preserving the distinct features of individual cultures by means of design is thus of great import.

No wonder then that design-as the language of a society-is placing more emphasis than ever on mindful details that give a product an identity of origin.

For example, the umbrellas stashed inside the doors of any Rolls Royce give the luxury car its unique British allure.

Likewise, innovative interpretations of Asian culinary culture in kitchenware have special appeal for many.

This year's awards demonstrate: Design revolves around people! Contemporary product design not only has to be aesthetically pleasing, it must also trigger emotions and make everyday life as comfortable as possible.

The design concepts we see today give us a taste for what tomorrow's products may look like: As the world continues to come together, we benefit from an incredible diversity and an undreamt abundance of inspirations for unlimited design possibilities.