Asylum Cushions the Fall for Snapple

published Mar 24, 2008
Asylum Cushions the Fall for Snapple
Asylum creates the wondrous protected world for director Daniel Benmayor of Anonymous Content and Snapple's Antioxidant Water.

A young man walks out of a bodega and slowly savors the first refreshing sip of the new, better for you, beverage.

His world is suddenly transformed into a safe haven.

Underfoot appears sidewalks and streets made of bubble wrap where the buildings are sheathed with layers of plastic sheeting.

Even a vicious dog becomes harmless as he is swaddled in a blanket of plastic wrap.