Troika Design Group Lets Starz Shine

published Apr 6, 2008
Troika Design Group Lets Starz Shine
Troika Design Group recently completed groundbreaking work in assisting Starz Entertainment, LLC with its recently announced Starz rebranding efforts.

First hired in May 2007 to establish the brand foundation, Troika was then tasked as the design and production company the following October to implement the creative vision of Starz's on-air component.

The new Starz Entertainment brand campaign focuses on the premium television network's Starz-branded channels and advanced services.

Beginning today, viewers tuning into Starz will see the unveiling of the new look and identity for the Starz family of networks and on-demand services.

Said Kelly Bumann, Vice President Marketing Communications and Consumer Strategy for Starz Entertainment, "Troika was a great partner early on in helping us identify and articulate how the new brand strategy could begin to have a 'face, a look and an attitude.'"

During the six-month branding portion of the assignment, a Troika team led by executive creative director Dan Pappalardo and creative directors Reid Thompson and Dale Everett focused on translating the new Starz brand strategy into a compelling and relatable identity that Troika helped bring to life across the Starz family of services.