SUSPECT and Late Night & Weekends Dance a Jig for Puma

published Apr 16, 2008
SUSPECT and Late Night Weekends Dance a Jig for Puma
Partner / VFX Artist Tim Crean of NY-based Conceptual Design, Animation and VFX studio, SUSPECT collaborates with Creative Director / Director Andrew Zuckerman of hybrid agency Late Night & Weekends via radical.media to create this conceptual masterpiece for PUMA.

"This was a truly great experience and opportunity for us to work with a very unique agency and creative studio such as LN&W," noted SUSPECT Partner/EP Rob Appelblatt.

"We loved the speed and ease in which they worked and look forward to our next effort together."

Scotland's break out rock band, Paolo Nutini sets the stage for a building anticipation of eager dancers waiting in the wings.

A cue is given, and one by one the colorfully clothed, hip young dancers from the Bill T. Jones Dance Company emerge from backstage.

Each one gracefully twists, leaps and curls into position as they are suspended in front of a giant screen with projected images.

Gradually adding on to a formation, each masterful performer holds the pose.

Suddenly, the spell is broken as the dance crew is released from its artistic bonds and able to once again tread on the ground in their stylishly diverse PUMA's.