Opel Insignia: A New Design Language For A New Era

published Apr 21, 2008
Opel Insignia A New Design Language For A New Era
A new name, a new car, a new ambition.

With its groundbreaking design and sophisticated technology, the Insignia makes a quantum leap toward rejuvenating the brand and providing the perfect opportunity to discover Opel.

The styling of the new 4.83 meter five-seater clearly expresses Opel's strategy to make advanced technology and attractive design affordable.

The Insignia boasts a flowing, powerful silhouette with a coupe-like roofline.

The body's sculpted shape is accented by a distinctive radiator grille with a newly-designed Opel emblem.

Unmistakable design elements include a sweeping front and rear light "wing" signature and a "blade" side contour that begins directly behind the front wheel and glides through the entire side of the body.

Both details give the Insignia's a muscular but graceful allure.

"With Insignia we are introducing an exciting new sophisticated design vocabulary, which combines sculptural artistry with German precision," says Mark Adams, Vice President Design, GM Europe.

"Our aim was to develop a confident look which compels the world to experience for themselves the superb driving dynamics the Insignia radiates."