Todman and Jones to Discuss How Design Helps Drive the Company's Business Success

published Apr 24, 2008
Todman and Jones to Discuss How Design Helps Drive the Companys Business Success
Whirlpool Corporation announced that Michael A. Todman, president, Whirlpool North America and Charles L. Jones, vice president of Global Consumer Design will speak at the Business and Design Conference in New York.

At Whirlpool Corporation, design is intrinsically tied to the success of the company.

Design helps ensure that the company's innovative products appeal to and meet consumers' changing needs and help to drive sales.

Product design is a critical factor in Whirlpool Corporation's approach to differentiating its products in the marketplace.

"At Whirlpool Corporation, we believe that great design is based on a deep and clear understanding of consumer needs and the ability to deliver a great consumer experience," said Todman.

"Our commitment to design is based on a solid understanding of the value of design to business performance."

Todman and Jones will share insights into how Whirlpool connects design to its business strategy and how the company's shift in its approach to design has positively impacted the company's growth.