2008 Logo Trends

published Apr 24, 2008
2008 Logo Trends
Trend-watching, until recently, has largely been an exercise in watching connections form between direct associations.

Photoshop releases a new filter, and voila-an entire raft of logos take on that effect.

A particular illustration style is featured in a successful advertising campaign or movie, and in what seems like minutes, the flavor of that art starts to enhance corporate identities.

Periodically, something truly surprising and unexpected pops up.

This year, however, it seems as though there has been a change in the nature of trends themselves.

Instead of a hub-to-spoke relationship in which trends fan out from a central source, prevailing tendencies in logo design now seem to send out long underground runners that poke through the dirt in unrelated, unexpected places, anywhere in the world.

It's harder and harder to trace the rhizomatous spread of ideas anymore-which truly is a good thing.