Designer Alissa Serdoun to Debut in Aussie Fashion Week

published Apr 28, 2008
Designer Alissa Serdoun to Debut in Aussie Fashion Week
One of New Zealand's most talented young designers will feature on the catwalk at Australian Fashion Week in Sydney.

Alissa Serdoun, who took part in New Zealand Fashion Week last year, will be one of four individual Kiwi designers, including Kate Silvester, in Sydney from April 28 to May 1.

It will be the first time Russian-born Serdoun has introduced her label to Australia.

"We feel we are one of the more stylishly sophisticated labels in New Zealand already and we are entering AFW to secure greater international recognition.

Going to Australia's biggest fashion show seems the logical step for us," Serdoun said today.

"Australian women who enter our shop always buy at least one garment from us and they have been very excited about discovering our label for themselves."

"Our market is women who want to feel feminine.

Our greatest reward is seeing women try on our clothes and you can see the transformation in how they feel.

We are unshamelessly sofisticated and at the cutting edge."