Y Water to Participate in Serious Play

published May 3, 2008
Y Water to Participate in Serious Play
Y Water, L.A.-based creator of the new organic and innovatively- packaged super drink for children, will participate in the upcoming Art Center Design Conference: Serious Play.

To be held at Art Center College of Design in Pasadena, California May 7, 8 and 9, this conference will investigate the various ways that play benefits creativity and innovation in professional fields such as business, the arts, design and technology.

An illustrious international line-up of speakers are scheduled to participate, among them CEOs, graphic designers, architects, filmmakers, inventors, authors, Nobel Prize-winners, hackers, athletes, journalists, a homicide detective and more.

Conference attendees will have the opportunity to put the concept of play into live practice with the collaborative construction of a large Y Water sculpture in the event tent.

1,000 empty bottles provided by Y Water will serve as the preliminary building blocks of the sculpture whereupon attendees will be encouraged to add their own individual water bottles (gifts of Y Water) to the creation.

Eastman Innovation Lab, manufacturer of the Y Water bottles, will host the kick-off of the Y Water event at the morning coffee break on Thursday, May 8th: construction of the Y Water sculpture will continue throughout the Conference.