Blacksheep Revitalise the Public Spaces of the Eastgate Hotel

published May 5, 2008
Blacksheep Revitalise the Public Spaces of the Eastgate Hotel
Designers Blacksheep have now completed the transformation of the entire ground floor of The Mercure Eastgate Hotel in Oxford for client Mercure Hotels, Accor's upper-mid-market hotel brand.

The project - which encompassed a new 90-cover restaurant, bar, lobby, lounge and toilet areas - necessitated a complete redesign of the ground floor footplate to optimise key revenue-generating areas for the client and completely refresh the hotel's offer for guests.

Blacksheep also named and did all the branding and graphics work for the new restaurant The High Table, alluding to the grand dining hall traditions of the Oxford Colleges, as well as graphics work for the new bar, which takes inspiration from Oxford's literary alumni.

The branding work encompassed all external and internal signage, menus, matchboxes, business cards and other stationary and marketing collateral.