The Design Train Travels Between Torino and Milano

published May 7, 2008
The Design Train Travels Between Torino and Milano
Until mid May, a special Eurostar class train will travel on the Torino-Milano route, customised inside and out with the graphics of Torino 2008 World Design Capital.

For an entire month, the daily service will connect Torino, World Design Capital for 2008, with Milano, the home of the Salone del Mobile, a classic appointment for the design world, establishing a trait d'union between the two cities at a time of great new international visibility: the 2015 Expo in Milano and the celebrations in Torino of 2011 for the 150th anniversary of the reunification of Italy.

The initiative is also a way to give greater visibility to the event in Torino, transforming the train into a travelling showcase to promote the numerous initiatives in the programme to involve not only specialists but a vast and very mixed public.

The other proposals can be seen in this perspective: the distribution of information on Torino's year as design capital on all the Eurostars that cover the route between the two metropolises; the customisation of the graphics inside and outside Piemonte's regional trains and the insertion of an information window on the main initiatives of Torino 2008 World Design Capital on the Ferrovie dello Stato (state railways) portal.