U2 Understanding Users: Conference on User-centred Design

published May 10, 2008
U2 Understanding Users Conference on User-centred Design
We all want our customers to be satisfied with our products.

The process of creating a successful user experience requires empathy with the user, insight into the needs, wants and limitations of the end user and a willingness to be open to new solutions.

On May 22 2008, the first conference and intensive training on user-centred design in Brussels, U2 Understanding Users, will emphasise the importance of user-centred design and other cutting-edge methods and their applications for industry, as well as discuss practical tools for working user-centred design principles into product development and keeping them there.

The activities of this user-centred design conference are geared towards fulfilling the needs of product developers, design and consumer researchers and practitioners, planners, marketing and branding strategists and other managers and executives interested in the latest advanced methods and approaches to user-centred design practice.