Planet Propaganda Creates Madison Mallards 2008 Campaign

published May 20, 2008
Planet Propaganda Creates Madison Mallards 2008 Campaign
The Madison Mallards summer collegiate baseball league contracted Madison-based Planet Propaganda to create the team's marketing campaign for the 2008 summer season.

Among the campaign's components are print and radio advertisements, as well as direct marketing materials to promote large group ticket packages.

"In baseball there's a balance between the purity and party, between the love of the game and love of having a good time," observes Dana Lytle, principal and creative director at Planet Propaganda.

"With the Mallards, the scale leans more toward having a good time.

It's the fun of coming out to enjoy the park and be a part of the festivities.

It's a summertime experience that is more fun with more people."

Appealing to large group ticket purchases, Planet especially wanted to remind area companies and organizations about the fun of getting together for a summer game.