
Welcome fashion gazers and gadget lovers alike! Recent developments in the device and networking space as well as
the imagination and ingenuity of people have taken us into a new realm of portability backed personalisation. Only a few
years ago if you asked people on the street about mobile data or what they wanted next from their mobile phone, they
looked at you funny (I know, I did it!). These days, you get 3-5 solid answers from each and they want to know why they
can't have it now! The value of mobile to the consumer and business community has been a global phenomenon that's
about to take us past the billion mark of GSM users worldwide. The power of constant online connectivity adds the last
missing link to a new functionality equation that I believe will increase these numbers both in user and revenue terms.
The time is right and the 3GSM World Congress is the place to show how mobile will continue to increase its role in
everyday life in a very practical, personal and user friendly way. Mobile has become a key ingredient in a new formula for
combining Fashion, Function and Fun. The result is an emerging breed of fashion accessories, lifestyle enhancers and
modern tools for the workplace. We invite you to have a glimpse at these in "Cool and Connected," the Wearable
Technology Fashion Show.
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