Mercedes-Benz Asia Fashion Award - Contest Seeks Rising Stars

A longtime sponsor of major fashion events worldwide, such as the fashion weeks in New York and Australia, Mercedes-Benz Asia Fashion Award (MBAFA) is now looking for the next big name in Indonesian fashion.

The Mercedes-Benz Asia Fashion Award-Indonesia 2004 is aimed at finding representatives to participate in the region-wide event, as Indonesia does not currently have a similar level national fashion competition.

Two winners from the national event will represent the country in the MBAFA 2005 in Singapore.

The first MBAFA held in April set out to find new, innovative designers of ready-to-wear from all over Asia. There were 12 young designers from six Asian countries: Indonesia, Malaysia, Singapore, Thailand, Taiwan and Korea.

The winner was Singaporean Sven Tan who received US$10,000 cash, an opportunity to present his works at Mercedes Australian Fashion Week 2004 and a month-long study tour in Milan.

The study tour includes a workshop with Giorgio Armani, and an internship with DaimlerChrysler Advanced Design in Como, Italy.

For more information on the competition, contact the committee of MBAFA-Indonesia 2004 at tel. (021) 7232383 or fax. (021) 7232407.