Speaking Sign Language

Speaking Sign Language
Luxury, tradition and invention converge behind the windows at Maison Herm�s in Tokyo, courtesy of an array of guest designers.

The alluring window displays of luxury-goods retailer Maison Herm�s are a feast for the eyes. They can be enjoyed by both passers-by and the happy few who can actually afford to shop in such places. Window displays mirror our increasingly materialistic world in much the same way as advertisements do. And like ads, the presentations that line our streets are an important point of contact with potential customers. Considerable creativity is put into publicizing seasonal collections, especially at the top end of the retail market. Luxury retailers, in particular, have raised the window display to something of an art form. They give as much attention to their street presence as to any other vehicle of publicity.

Maison Herm�s understands that the shop window is more than a platform for showcasing the latest bag or belt. The window forms an interface between fashion house and public. It communicates what the brand represents. Leila Menchari has been the sole creator of window displays at the Herm�s store in Paris since 1977.