Los Angeles Auto Show Announces Design Los Angeles as Its 2005 Theme

Los Angeles Auto Show Announces Design Los Angeles as Its 2005 Theme
Recognizing the global influence of Southern California as an automotive design center, the Los Angeles Auto Show today announced Design Los Angeles is the theme for the January, 2005 show. The theme is envisioned to be the beginning of an ongoing program to establish automobile design as an integral part of the LA Auto Show.
The region, long hailed as a leader of creativity and consumer trends, is home to the world's largest concentration of manufacturer design studios representing automakers from North America, Europe and Asia. It is also the home of Art Center College of Design, one of the world's foremost transportation design institutions.

An innovative aspect of Design Los Angeles is the integration of an automobile designers conference within the show's press days that will complement the manufacturer news conferences. Some of the design sessions will be open to media, thereby providing journalists with access and interaction with designers.

Key elements of Design Los Angeles are highlighted by a studio design competition, panel discussion with prominent automobile designers and activities that will honor the 75th anniversary of Art Center.

The most visible and creative component will be the design competition among Southern California-based manufacturer studios. Entitled "LA Design Challenge," the competition