Tendence Lifestyle Final Report

Tendence Lifestyle Final Report
Concept of Tendence Lifestyle confirmed for the second time – by 96,000 visitors

For the second time, the new Tendence Lifestyle has held its unchallenged position as the leading international consumer-goods fair for the autumn / winter season. With the new orientation by lifestyle worlds, the concept has become more than firmly anchored on both the exhibitor and visitor sides. The high degree of acceptance accorded to the concept is reflected by the generally positive ratings given by the industry and trade. 3,706 exhibitors from 88 countries and 96,000 trade visitors from 103 nations came together at this year's Tendence Lifestyle. The level of internationality amounted to 26 percent.

"Tendence Lifestyle has taken another big step forward: the same number of companies with, on average, a slightly lower number of employees at the fair ordered more than the year before. This shows that the sector is gaining ground again and that Tendence Lifestyle in the autumn is the right fair for making a successful start into the second half of the year", said Dr. Michael Peters, Member of the Board of Management of Messe Frankfurt on the last day of the event.

The exhibitors also share this opinion and back Tendence Lifestyle to the full. "The new concept of the fair generated new business contacts for us and the number of visit