Apprentice Contenders Design Toy Car for Mattel

Apprentice Contenders Design Toy Car for Mattel
The toy designed by the winning team on last week's premiere of NBC's "The Apprentice 2" will be produced by Mattel. On the show, two gender-divided teams competed to create a toy that tested well for 6-year-old boys.

The women's team came up with the idea of a remote-controlled car with interchangeable parts that can be crashed and easily put back together. A prototype was designed overnight by Mattel and met with approval from young boys who tested the car.

Named Morph Machines, the toy (tweaked slightly to have a sleeker style) will hit shelves in early 2005 with a retail price of $30, Mattel said.