Microsoft Wins Gold 2003 Industrial Design Excellence Award

Microsoft Wins Gold 2003 Industrial Design Excellence Award
Microsoft Corp. today announced that it has won a Gold 2003 Industrial Design Excellence Award (IDEA) for its prototype software design as displayed in the Microsoft Center for Information Work (CIW).

The company's win was in the New Media and User Interface category. The Gold IDEA is given to companies that demonstrate design and design analogy, combining creative appeal with functionality. Although Microsoft has received 11 IDEAs for its hardware, this is the first time the company has won for its software design.

"By awarding a Gold IDEA to Microsoft, the Industrial Designers Society of
America (IDSA) is recognizing the importance of innovative software design in
today's technology environment," said Peter Rinearson, corporate vice
president of New Markets at Microsoft.

"The winning design, as shown in the
CIW, showcases how future software advancements might look and invites users
to imagine a world where enhanced mobility, business process and collaboration
ar