REZN8 Works Graphics FX Magic for ETand The Insider

REZN8 Works Graphics FX Magic for ETand The Insider
REZN8, a world-renowned, Emmy Award-winning digital design studio, recently solved a complicated design challenge for Paramount Domestic Television's Entertainment Tonight, the #1 syndicated entertainment newsmagazine in the world.

Earlier this year, REZN8 was commissioned to update ET's graphic image while simultaneously creating a new brand identity for the show's new hit spin-off series, The Insider.

Entertainment Tonight is the industry's pioneering entertainment news magazine and the most successful program of its kind in the history of television,commented Linda Bell Blue, executive producer of Entertainment Tonight and The Insider.

'With the launch of THE INSIDER, a companion show that creates an 'hour of power' in 47 markets, we had to make sure these brands worked together in unison while maintaining their own individual identities.'

REZN8 kept the color palettes for both brands warm and personal, yet professional, featuring golds, amber, blues and reds. Marquee-style graphics, film reel animations, and crystal-like accents representing Hollywood's glamour and glitter, all combine to create a visually captivating experience without distracting from the actual news stories.

'We used award show metaphors to create a crystal clear entertainment brand,' explains Paul Sidlo, REZN8's founder.