Nurseryworks Announces Inaugural Collections

Nurseryworks Announces Inaugural Collections
Traci Fleming and Kaye Popofsky Kramer are pleased to announce the arrival of Nurseryworks, their Los Angeles-based company providing baby furniture and bedding for style-conscious parents who want to start the next generation off in supremely modern rooms of their own.

Fleming and Popofsky Kramer, determined to change the traditional pink-or-blue ethos of the generic baby's room, have commissioned inaugural collections of furniture and bedding from, respectively, Glenn Lawson and Grant Fenning of lawson-fenning and Rosemary Hallgarten, two California-based firms whose DNA derives from the easy, freshaesthetic of mid-century modern design.

lawson-fenning has developed a line that encompasses a standard crib, changing table, combined crib/changing table, dresser, and rocking chair. Hallgarten has created enchanting, sophisticated graphic patterns in pleasingly unexpected colors for a crib set consisting of a fitted sheet, pillow sham, crib skirt, bumper, and quilt.

Fleming and Popofsky Kramer, entrepreneurs in the home furnishings industry, have extensive backgrounds in business and entertainment. The two met through Step Up Women's Network, a non-profit organization that Popofsky Kramer founded in 1998 to strengthen community resources for women and girls, whose membership now numbers more than 3,500. "Through our interactio