Sony Opens Tenth Sony Style Fashion Retail Store

Sony Opens Tenth Sony Style Fashion Retail Store
A new Sony Style fashion retail store at The Forum Shops at Caesars Palace, Las Vegas, will encourage consumers to test-drive a variety of devices and their seamless interaction with digital entertainment content.

The nearly 6,000-square-foot store, which can be seen from Las Vegas Boulevard, opens today and promises to provide shoppers with a high level of personalized service.

"The Forum Shops at Caesars is a natural fit for our latest Sony Style store where we will be among world-class fashion retailers in one of the most well-known shopping meccas in the world," said Mike Fasulo, president of Sony Electronics' eSolutions Company. "Customers will enjoy a hands-on experience with our products, entertainment and technology in an open, consumer-friendly environment."

The store will also encompass the nation's second QUALIA showroom -- the first opened in September in New York -- featuring Sony's cutting-edge line of QUALIA products.

According to Fasulo, "this showroom includes products that epitomize the highest expression of Sony craftsmanship and quality."

A dedicated concierge is positioned within the QUALIA showroom to schedule one-on-one product demonstration appointments with retail consultants.

The Las Vegas Sony Style store features several demonstration areas, including an HDTV display wall equipped