Creative Action Design: Purely Plasma Retail Concept

Creative Action Design Purely Plasma Retail Concept
As one of Bluewater’s recommended design companies, Creative Action Design was introduced to Purely Plasma and appointed for the five-figure fee project following a pitch against four other agencies.

Purely Plasma embraces the importance of the television as a part of peoples’ homes and lives, and as more and more technology is moving into the home, they address the balance between machine and the living environment.

Ian Silverstein, Managing Director, Creative Action Design, said “It’s been an exciting project designing the retail presence for Purely Plasma. In addition to their great product - high technology, flatter, smarter plasma screens - they understand the importance of the ‘buying experience’ and the place of lifestyle technology as part of your interior design.”

The design concept is centred around softening the high technology purchase, giving customers intrinsic quality confidence so they can concentrate on choosing a screen that fits into their specific environment. In addition, Purely Plasma aims to attract a female audience who often have the final word on home interior design.

The store demonstrates different scenarios and ways of living, with areas representing how screens could look in a loft interior, a bathroom, a bedroom etc. Rotating display panels have different room sets on either side, a