Your Concept Car: Designed for Your Life

Your Concept Car Designed for Your Life
The idea for the concept car arose in 2001 following a series of workshops at Volvo by Marti Barletta, an American marketing expert on female consumer patterns who claimed: "If you meet the expectations of women, you exceed the expectations of men".

The female YCC project management team consists of five senior Volvo managers and three chief designers with a broad spectrum of experience. "Moving the gear levers up by the steering wheel and using an integrated, electronic handbrake freed up space for storage in the centre console," says Cindy Charwick, who designed the YCC's interior.

As a result, the centre console has space for a shallow compartment for keys, mobile phones, coins and other small items, and deeper ones big enough for bags and laptop computers. A wastepaper basket completes the theme of sheer convenience.

"Most of our target group said they carry a bag in the rear seat far more often than passengers. So we decided to design that area primarily for storage but with cinema style seats instantly convertible for two passengers whenever needed," says Camilla Palmertz, one of the project managers.

"We chose a gull-wing door with a modest wingspan to help us showcase the YCC’s interior solutions," says Elna Holmberg, technical project manager. It also brought other advantages. It increases your visibili