Kettle Cuisine Releases New Package Design

Kettle Cuisine Releases New Package Design
Kettle Cuisine, Inc. of Chelsea, MA, maker of fresh refrigerated soup has just released its newly designed retail package just in time for the 2004-2005 soup season.

The improved package is colorful, natural, and unifies Kettle Cuisine’s line of nineteen (19) varieties of fresh soup sold in 10 oz. microwaveable single serving bowls.

Each variety has a unique color band featuring the soup name, a brief description and nutritional values.

Kettle Cuisine's redesigned packaging better communicates their focus on top quality, natural ingredients such as Bell & Evans chicken which is raised without antibiotics.

They continue to use a clear container to allow the customer to see the soup. “For me, the clear container is very important,” says Kettle Cuisine’s Executive Chef Volker Frick, “I want our customers to see the soup, to really see what’s in there – real food and nothing artificial.

For example, our broccoli and carrots are fresh – not packed with color enhancers. We don’t put anything in our soups that you can’t pronounce".

The new package was designed by Hughes Design Group of Norwalk, Connecticut.