Animation: The Hot New Career Option

Animation The Hot New Career Option
Maya Academy of Advanced Cinematics, a division of Maya Entertainment Ltd, is aggressively expanding in south India.

The institute, which has been training students in special effects and animation since 2000, is opting for this aggressive strategy following the keen interest in art among the student community in south India.

MAAC has opened its fourth training centre in Bangalore in the last six months. The institute will open its second centre in Hyderabad in January 2005.

It also plans to open four training centres in Chennai in the next month. The company is spending close to Rs 20 lakh per new training centre being set up in the south.

"The skillset of people in the south is very high. They are more inclined towards art and hence it is easier to transfer this creativity on to paper and the computer. Nearly 150 students are about to graduate from our three centres in Bangalore," said Aruna Kumar, zonal manager-south, MAAC.

Maya Entertainment Ltd is promoted by well-known film personalities Ketan Mehta and Deepa Sahi. The other key investors in the company include Intel Pacific, Intel's strategic investment arm, and Enam Financial Securities Pvt Ltd, a well-known share broking company. Enam holds a majority stake in the company.

Currently, MAAC has 31 training centres across India. By the end of this fi