Batik in Italian Fashion

Batik in Italian Fashion
Two years ago, Datin Paduka Seri Endon Mahmood endeavoured to reintroduce the humble patterned cloth, batik, to the country by initiating the Malaysia Batik - Crafted for the World (MBCFTW) movement that aimed to revitalise pride in the generations-old industry.

The Piala Seri Endon was also introduced to serve as an encouragement to young designers to take up the challenge of creating fabulous, runway-worthy batik designs in their efforts to bag the prized award.

In addition, Malaysians had their eyes opened afresh to the beauty of batik during the Batik Extravaganza that comprised a street carnival and retail booths.

Unsurprisingly, the first phase of the movement was tremendously successful and many of the country's batik producers saw renewed hope in their craft.

This year, MBCFTW aims to share our very own batik with the fashion maestros of the world in the third phase of the movement. Come this Sunday evening during the ultra-classy dinner cum fashion show event titled An Italian Affair: Batik Expressions, women and men of privilege will be awed by the way Malaysia's humble batik has been transformed into an internationally coveted material that is now utilised by Italian fashion maestros.