Product Ventures Wins Chicago Athenaeum's 2004 Good Design Award

Product Ventures Wins Chicago Athenaeums 2004 Good Design Award
Product Ventures Ltd, a leading packaging and product design & development agency, announced today that it has received the prestigious Good Design award for its work on behalf of medical equipment manufacturer, Smith+Nephew, on their TriVex System.

Product Ventures designed an elegant, efficient single piece of equipment to be used to perform an emerging vascular surgery procedure. Javier Verdura, VP of design, led the Product Ventures' design team, which included Guy Wilkins and Matt Prancuk.

"We're extremely honored to receive such prestigious recognition from our global peers," said Verdura, "It's meaningful that the judges rewarded the TriVex design for its ingenuity. It simply and elegantly addresses the ergonomic and functional needs of dual end-users, each with a specific set of functionality requirements."

The Good Design award remains one of the oldest and most coveted design prizes worldwide.

Founded in 1950, the award recognizes and bestows international recognition upon designers and manufacturers for advancing new and innovative product concepts and for stretching the envelope beyond what is considered standard product and consumer design.

Hundreds of submissions were received from over 30 countries. An international jury of design professionals in New York City judged the awards in the fall of 2004