Nokia Unveils Renewed Operator Customization

Nokia Unveils Renewed Operator Customization
Nokia today unveiled a renewed strategy to offer GSM operator customers greater customization options of mobile handsets. In addition to offering the existing range of software customization options, the compact and stylish Nokia 6101 folding camera phone, which was introduced today, is Nokia's first mobile phone available in exclusive operator designs.

"Operator customization is at the heart of Nokia's strategy for mobile growth," says Olli-Pekka Kallasvuo, Executive Vice President, Mobile Phones, Nokia. "Over the past twelve months, Nokia has been working closely with operators to create stronger product differentiation as well as to ensure greater choices and a compelling user experience for consumers. For the first time, we will offer industrial design customization for global GSM operators who are keen to have exclusive designs for their customers. We believe that this will truly be a win-win-win move for consumers, operators, and Nokia."

The Nokia 6101 offers operators extensive software customization options, such as:
- User interface look and feel through operator-specific themes
- Branded access to operator services through operator menu and softkey
- Wallpapers, screensavers and ringtones
- Operator branded start-up and shut-down graphics with tones