Samsung Introduces Innovative MP3 Players for 2005

Samsung Introduces Innovative MP3 Players for 2005
Samsung Electronics announced today the launch of its 2005 first-half product line-up and its intention to reach the top of the rapidly growing world market for MP3 players by 2007.

These products including YH-J50 and YP-D1, which were also shown at this year's CeBIT trade show in Hanover, Germany, attest to Samsung's technological prowess as they combine the strengths of Samsung's audio and video know-how with the well-known semiconductor precision of its flash memory components and the innovative design expertise shown through its mobile phones.

Samsung Electronics sold 1.7 million MP3 players last year, ranking first in China and raising its stature in other major markets. At the same time, the company has expressed its intentions for expanding its influence in the MP3 player industry.

To expand its leadership in the market, the company plans to enhance its product line-up by focusing on segments beyond just flash and hard disk drive categories. Its all-out global marketing strategy will include the launch of customer-oriented products that target different needs through a diverse array of devices for the premium, fashion and video-enhanced segments.

In addition, Samsung Electronics is expanding on the MP3 player concept, which originally was designed for music. The company is developing multifunctional and