Stella McCartney to Create H&M Collection

Stella McCartney to Create HM Collection
Swedish fashion forward retail giant Hennes & Mauritz has signed Stella McCartney to follow its collaboration with Karl Lagerfeld, in a deal that will see the Rock n' Roll aristocrat creating a 40-piece collection for the Scandinavian label.

The one-time collection, to be labeled Stella McCartney for H&M, will hit shelves in selected stores in Europe and North America this November.

The statement contradicted earlier, inaccurate, trade reports suggesting that the collection would hit its stores in time for the holiday season.

Retail prices for the Stella collection are expected to be along the lines of Lagerfeld's immensely successful collection, which caused a pandemonium in H&M stores as shoppers fought over $19.90 T-shirts and $149 wool-cashmere coats.

Stella's line for H&M will be exclusively women's wear, unlike that by Karl, who also created a variety of men's looks, in particular his signature high-collar dress shirts.

The news marks the second time that McCartney has succeeded Lagerfeld. Stella replaced Karl as designer of the Chloe in 1997, a move that launched her international career.