Volvo and Design Year 2005

Volvo and Design Year 2005
For Volvo Cars, every year is a design year.

Now 2005 has been proclaimed Design Year in Sweden by the Swedish government.

As part of this campaign, Volvo Cars is staging a design seminar, "The Inside Story", in Barcelona, emphasising how Volvo Cars uses its Scandinavian design heritage in its work on interior design and choice of materials.

At the end of 2003, the Swedish government proclaimed the year 2005 as "Design Year 2005".

The government gave the Swedish society for crafts and design, Svensk Form, the brief to prepare and run the campaign. Commissions and invitations to join have been distributed to authorities, foundations and major corporations in Sweden, all of which will contribute in their own way.

The purpose of the design year is to integrate design in the development of companies and public activities; to show the opportunities design gives us all - the individual, trade and industry, culture life and the whole society.

The aim is to get as many people as possible to develop her or his sense, use, knowledge of and interest in design. Design affects, design engages.

The inside story For Volvo Cars, the theme of interior design has been chosen for the seminar, hence "The Inside Story".

The perspective is fascinating: Volvo cars are sold in approximately 120 countries all over the world and