iXi Bike Wins Industrial Design Excellence Awards 2005

iXi Bike Wins Industrial Design Excellence Awards 2005
Delta Cycle is delighted to announce its iXi Bike has won the Bronze Medal in the 2005 Industrial Design Excellence Awards (IDEA) competition, a celebration of the best and hottest product designs of the year.

The award is bestowed to a product exhibiting a new level of complexity management, carving out new market niches and expanding old ones.

The competition also considered a focus on beauty, sustainability and craftsmanship.

Senior competition judge Larry Keeley said, "The real story of the 2005 IDSA competition is simple: We've moved beyond mere great design.

Now you must seek strategic market transformation to succeed.

In any tough marketplace a design strategy must have the power to advance a company's corporate strategy as a whole.

Making something better isn't enough. Now you have to make it different and demonstrably superior."

iXi's chief designer Phil Karl is thrilled. "iXi is much more than a nicely designed bike.

We have done our best to reinvent modern transportation with iXi; good industrial design was the best way to make a consumer friendly vehicle.

We are glad the IDSA judges understood our mission."

Winners of the 2005 IDEA Competition will be publicized in the July 4th issue of Business Week.