SCI FI Channel Debuts Innovative Exhibition Environment At Comic-Con

SCI FI Channel Debuts Innovative Exhibition Environment At Comic-Con
SCI FI Channel, a fast-growing division of NBC Universal, debuts its highly innovative exhibition environment at Comic-Con International 2005, the July show from 14-17 in San Diego, California.

Created by Graft, a full-service Los Angeles based architecture firm with satellite offices in Berlin and Beijing, the iconic booth suggests new frontiers for the possible - and new answers for the "what ifs" of design.

The completely portable booth premiers at Comic-Con, and SCI FI plans to use it as an extension of the brand at other events.

Conceived as an expression of SCI FI's culture of imagination, the 19-foot high, 30-foot by 60-foot structure incorporates meeting, greeting, lounging, and viewing areas within a structure remarkable for its sculptural, virtually ectoplasmic exterior.

Says Adam Stotsky, SCI FI senior vice president marketing and creative: "Our objective is to bring the SCI FI brand to life in this extraordinary three-dimensional environment.

We try to fuel the imagination of our viewers through fantastical ideas.

Sometimes the ideas are programming based, here they're experiential."

Comic-Con, Stotsky adds, provides an opportunity for the network to connect with its most loyal fans: "We want to give back to them by providing a first-look at upcoming programming and an exclusive experience that