Kia Motors Unveils Plans For New Design Center In Europe
Kia has announced that a state-of-the-art design center will be created at Kia's new European headquarters currently under construction in the center of Frankfurt, Germany, the first design centre that is independent of sister company, Hyundai.
The design center marks a significant change in strategy, as its other existing design centers located throughout the world are jointly operated with Hyundai.
Through a separate facility, Kia Motors will be able to further strengthen its goal of designing high quality vehicles with European-oriented style and performance that are especially in tune with the needs and desires of the booming number of Kia customers throughout Europe.
These latest plans clearly signal Kia's continuing strong commitment to Europe, which has become Kia's largest export market in 2005. Over the past two years, Kia has been the fastest growing automotive brand in Europe.
Kia's stellar performance was confirmed by figures released by the ACEA (Association des Constructeurs Européens d'Automobiles), which showed Kia leading the pack in Europe among all automakers for growth rate in terms of new car registrations for May as well as the first five months of this year.
"As part of our global expansion plan, building a separate design center in Europe is an important and timely step in order to
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