Sony Named Number 1 in Best Brands Survey

Sony Named Number 1 in Best Brands Survey
For the sixth year in a row, and the eighth time in the last 10 years, Sony has been named the number one brand, according to the annual Harris Poll survey of the best brands conducted by Harris Interactive.

This year's poll reflects the results of an online survey of 2,339 adults conducted in the United States between July 12 and July 18, 2005.

Respondents were asked to name three brands that they consider the best, and in the 11 years since this question has been asked on The Harris Poll, Sony has never been ranked lower than third.

Sony led this year's list followed by Dell, Kraft, Coca-Cola and Ford.

"We are very proud of our ranking in this year's Harris Poll which clearly demonstrates the power of Sony's brand," said Tim Baxter, Senior Vice President, Strategic Marketing, Sony Corporation of America.

"Sony's continued top ranking in this poll indicates the ongoing respect and affection consumers have for our company, its consumer electronics products and entertainment offerings."

Sony Corporation of America, based in New York City, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo.

Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional