New Interactive Adventure: Nokia 20Lives kicks off on September 19

New Interactive Adventure Nokia 20Lives kicks off on September 19
Nokia introduces a captivating new interactive adventure, Nokia 20Lives, following the highly popular Nokia Game.

Nokia 20Lives presents a next generation online and mobile experience, combining elements from games, movies, fashion and music business.

Starting on September 19, participants of the new game will have a unique opportunity of stepping into somebody else's shoes - not only once, or twice, but 20 times.

Nokia 20Lives presents 20 fictional characters and gives the players a chance of living an exciting day in these characters' lives.

Provided by Nokia, the web-based Nokia 20Lives will be played in 21 countries across Europe in 11 languages.

"All of us have sometimes dreamed of being someone else.

With Nokia 20Lives we want to offer this fascinating experience to mobile phone users.

Nokia 20Lives is more than a game - it is a unique opportunity to connect to other people's experiences and try their life for one whole day," says Heikki Tarvainen, Vice President of Marketing, Mobile Phones, Nokia.

"The extremely successful Nokia Game, provided five times by Nokia, has shown the way forward for entertaining and inspiring mobile phone users.

We believe that the unique concept of Nokia 20Lives presents a refreshing new way of connecting people with Nokia products and the Nokia brand, and