Troika Collaborates with E!

Troika Collaborates with E
Troika Design Group, a strategic design and branding agency, has played an integral role in the brand refresh for E! Entertainment Television.

The announcement was made today by Dan Pappalardo, Troika's executive creative director and co-founder.

Working closely with E!'s in-house creative team, Troika delivered a refresh of the network's on-air identity, including concept, design and 2D and 3D animation. E! also selected Troika to assist in the design and production of the network's rebrand in 2002.

Troika's deliverables included IDs, a promo tool-kit, international promo elements, sponsor billboards, news tickers, online tags, lower thirds, a brand style guide and the :30 Summer Spot, which introduces the new on-air look and new programming line-up.

Pappalardo commented, "We worked in concert with E!'s in-house marketing and design teams to establish an identity package that truly suits their needs today.

The project was a great opportunity to evolve a brand that is very familiar to us.

Our successful history of collaboration permitted us to quickly execute the project through creative shorthand, shared design sensibilities and strong relationships."

"One of the most important objectives of the brand refresh was to establish long-term stylistic rules to help us guide our in-house design team while allowin