Time Highlights Apple's Design Process

Time Highlights Apples Design Process
Conventional wisdom says its strategy is wrong, yet it keeps turning out great products.

TIME looks inside the world's most innovative company.

This is partly a story about a company called Apple Computer.

It's also partly a story about a fancy new iPod that plays videos as well as music and that could dramatically change the way people entertain themselves.

But it's mostly a story about new things and where they come from, about which there are a few popular misconceptions.

Stop and look at Apple for a second, since it's an odd company.

It has been around long enough and has a high enough profile that it's easy to forget that.

While most high-tech firms focus on one or two sectors, Apple...