New Rubber Gripz Help Prevent Slippage

New Rubber Gripz Help Prevent Slippage
Building on the success of last years line, this year's introductions take comfort to the next level.

The new backpacks feature contoured, extra padded Comfort Straps with unique rubber Gripz providing greater comfort on shoulders and less slippage.

In addition to the straps, each backpack includes Max Comfort padding with Cool Flow, an innovative design that allows air to circulate through channels of padding for increased comfort and cooler backs.

And all of the backpacks, duffels, slings and messenger bags include handy organizational pockets that make gear and gadgets readily accessible and come in a variety of trendy colors.

To help make Samsonite backpacks top-of-mind when shopping for back-to-school supplies, Samsonite will once again be advertising on-line at MTV.

All of todays hottest must-have products are showcased in MTV's Essentials, and Samsonite will enjoy exclusive sponsorship of the Travel Gadgets section, and premium Back-to-School sponsorship.

The campaign will run from July September and will drive traffic to Samsonite's re-designed backpacks website.

This website features an interactive product demo that highlights the new comfort features.

To convey the unique benefits of Samsonite backpacks at point of sale, branded fixturing and product collateral wil